Sparkline Advisory Ltd
At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.
Our Subdivisions
Hands-on support with the work that keeps your data trustworthy – governance, protection, regulatory returns and AI policy. Practical help that leaves your team more capable, not more dependent.
Training that makes data and AI make sense, whoever you are – from front-line staff to executive boards. Confidence built properly, without the jargon.
Where the thinking happens. Frameworks, tools and dashboards built from real sector experience – the ideas that power everything else Sparkline does.
How The Data World Changed – For Me.
Guest post from Jim McCarten Recently I went to a retirement party for a former colleague, who’d put in over 37 years at our previous employer. This made me reflect on my own time, from joining, to leaving, the world of ‘IT’ as was and how this has altered so drastically in that time. It…
Introducing Sparkline Consulting
Most institutions already know where their data problems are. What they don’t always have is the time, the headspace, or an outside pair of eyes to do something about them. That’s the gap Sparkline Consulting works in. We work with universities, colleges and smaller providers across higher and further education on the practical end of…
Yes, But What Does It Actually Mean? | No. 3
Simpson’s paradox, the Berkeley admissions row, and how the overall number can tell the opposite story Let’s start with two colleagues. Priya and Tom both handle enquiries. The enquiries come in two kinds: easy ones, which mostly get resolved, and hard ones, which mostly don’t. On the easy ones, Tom has the better record: he…
Continue Reading Yes, But What Does It Actually Mean? | No. 3
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