Sparkline Advisory Ltd
At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.
Hands-on support with the work that keeps your data trustworthy – governance, protection, regulatory returns and AI policy. Practical help that leaves your team more capable, not more dependent.
Training that makes data and AI make sense, whoever you are – from front-line staff to executive boards. Confidence built properly, without the jargon.
Where the thinking happens. Frameworks, tools and dashboards built from real sector experience – the ideas that power everything else Sparkline does.
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Yes, But What Does It Actually Mean? | No. 7
Base rate neglect, the “99% accurate” test, and why a positive result often isn’t what you think Here is a question that has caught out more doctors than anyone in the medical profession would like to admit. There’s a disease that affects 1 in 1,000 people. There’s a test for it, and the test is…
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Yes, But What Does It Actually Mean? | No. 6
Correlation vs causation, the ice cream that never drowned anyone, and the difference between “moves together” and “makes it happen” Here is a genuinely true fact. On days when more ice cream is sold, more people drown. The two rise and fall together with impressive reliability. Chart ice cream sales against drownings across a year…
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Everyone can build a dashboard now. That’s the problem.
Most institutions have one: the person who became the Power BI expert by accident. They were good at Excel, which in most teams is enough to get you volunteered for anything involving data. Someone needed a dashboard, they had a go, and it worked. Then they had a go at another one, and that worked…
Ready to work with Sparkline Advisory?
Get in touch to start a conversation about how we can work together.