
Sparkline Advisory Ltd
At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.

I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.

Hands-on support with the work that keeps your data trustworthy – governance, protection, regulatory returns and AI policy. Practical help that leaves your team more capable, not more dependent.

Training that makes data and AI make sense, whoever you are – from front-line staff to executive boards. Confidence built properly, without the jargon.

Where the thinking happens. Frameworks, tools and dashboards built from real sector experience – the ideas that power everything else Sparkline does.
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Yes, But What Does It Actually Mean? | No. 8
Statistical significance, the pay rise that wasn’t, and why “significant” doesn’t mean what you think Imagine a colleague tells you they’ve had a significant pay rise. You’d form a picture straight away: a better car, a holiday booked, a certain spring in the step. Then you learn the rise was 40p a month. You would…
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The accidental data person
Nobody sits their eleven-year-old down and asks whether they’ve considered a future in data governance. It isn’t a childhood dream. For most people it isn’t even a decision. It’s something that happens to you while you’re busy doing a different job, and then one day you look up and realise it’s who you are. I…
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The ICO is now the Information Commission. Here is what changed, and what didn’t.
On 30 September, the UK’s data protection regulator changed its name. The Information Commissioner’s Office – the ICO – became the Information Commission. If that sentence meant nothing to you, stay with me, because the thing it refers to affects every organisation that holds personal data, including yours. And if it meant something and gave…
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