Sparkline Advisory Ltd
At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.
Our Subdivisions
Hands-on support with the work that keeps your data trustworthy – governance, protection, regulatory returns and AI policy. Practical help that leaves your team more capable, not more dependent.
Training that makes data and AI make sense, whoever you are – from front-line staff to executive boards. Confidence built properly, without the jargon.
Where the thinking happens. Frameworks, tools and dashboards built from real sector experience – the ideas that power everything else Sparkline does.
Hello, Sparkline
The Data Goddess has started a company. Today Sparkline Advisory officially launches – a consultancy for universities and colleges that want to manage their data well, meet their regulatory obligations without drama, and adopt AI with something other than panic or blind enthusiasm. If you have followed my work for a while, very little about…
The AI didn’t invent the bias. It just paid attention.
There is a particular kind of discomfort that comes from looking at what an AI system has learned and recognising, in its outputs, something uncomfortably human. Not a glitch. Not a malfunction. Not the robot going rogue. Just a very accurate reflection of the world we gave it to learn from. The algorithm that learned…
Continue Reading The AI didn’t invent the bias. It just paid attention.
Messy data isn’t the problem. It’s the symptom.
Every data problem we’ve ever seen in higher education has one thing in common. Somewhere underneath it – underneath the messy spreadsheets, the unreliable reports, the dashboards nobody trusts, the HESA return that needs three rounds of corrections – there is a governance problem. Not always an obvious one. Not always one that anyone has…
Continue Reading Messy data isn’t the problem. It’s the symptom.
Ready to work with Sparkline Advisory?
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