Sparkline Advisory Ltd
At Sparkline Advisory Ltd, we help higher education providers – especially small and specialist ones – make sense of their data and systems. Whether you’re exploring SharePoint, Power BI, or custom databases, I turn technical tools into practical solutions that actually work for your team.
I have been trading for some time as The Data Goddess, and while that personal brand will remain, I am now moving to a limited company structure to better support my clients and the sector.
From developing dashboards to designing intranets, we focus on making new technologies accessible and empowering. Our work goes beyond implementation – we help you build the skills and confidence to use your systems effectively, long after our project ends.
We also support individuals through training courses, because great data work starts with empowered people. Whether you’re navigating data protection, preparing for returns, or simply need a sounding board – we’re here to help.
You don’t need to know everything about tech. You just need the right support to move forward. At Sparkline Advisory, we offer that support – practical, honest, and built around you.
It’s not just about tech. It’s about making your systems smarter, your processes smoother, and your team more confident. Let’s take the stress out of data, and turn your challenges into opportunities for growth.
Hands-on support with the work that keeps your data trustworthy – governance, protection, regulatory returns and AI policy. Practical help that leaves your team more capable, not more dependent.
Training that makes data and AI make sense, whoever you are – from front-line staff to executive boards. Confidence built properly, without the jargon.
Where the thinking happens. Frameworks, tools and dashboards built from real sector experience – the ideas that power everything else Sparkline does.
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The HESA return is hardest for the providers least built to do it
Ask who runs the HESA student return at a large university and you’ll get a team. A returns manager, a couple of analysts, someone who owns the student record system, a planning office that knows the coding manual well enough to argue with it. They still find it hard. They still lose (many) evenings to…
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Support or surveillance? Learning analytics and the questions that decide
Here is a pitch that is hard to argue with. What if you could tell, weeks before a student failed or dropped out, that they were heading that way, and step in while there was still time to help? No more finding out in the exam results that someone had been drowning since October. Just…
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Yes, But What Does It Actually Mean? | No. 8
Statistical significance, the pay rise that wasn’t, and why “significant” doesn’t mean what you think Imagine a colleague tells you they’ve had a significant pay rise. You’d form a picture straight away: a better car, a holiday booked, a certain spring in the step. Then you learn the rise was 40p a month. You would…
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